Ninety days of spend, set down in charts you can pass across a table
Eventmatrixcore Analytics sits on Pekini Avenue and reads marketing performance the slow way: line by line, channel by channel, then drawn so a room can argue from the same sheet.
What leaves this desk
A bound reading, not a login
Clients send the period they want examined — often a quarter, sometimes a single campaign burst — together with the spend files and the response counts they already keep. The desk collates those numbers, draws the charts that actually settle the argument, and writes a short commentary in the margins.
The finished work is a printed report and a briefing. You leave with pages you can annotate, file, or put in front of a finance lead who does not wish to scroll. There is no subscription to cancel and no screen to learn.
Work we take on
Analyses presently offered
Marketing Performance Review
A three-to-four-week reading of a named period of campaigns, returned as annotated charts, a written finding, and a ninety-minute briefing.
Campaign Charting
Commissioned charts drawn from tables you already trust, for a board pack, a partner meeting, or a printed insert.
Quarterly Briefings
A sitting every three months to read the last quarter’s marketing figures against the previous bound report.
Channel Spend Review
A narrow reading of where the marketing money went, set against the responses that can actually be tied to each channel.
The Tbilisi desk
An analysis practice in Tbilisi
Letters received
What clients said after a briefing
They sent back twelve charts and a three-page note. The Facebook burst we had been defending was, on paper, doing less than the radio spots we nearly cancelled.
The briefing ran long because we kept turning pages. I still think they underplayed the spring tourist lift, but the spend map was honest and we used it.
From the journal
Recent columns
How to read a ninety-day campaign ledger without drowning in columns
A practical order of reading when a quarter’s marketing file arrives as several spreadsheets and a pile of invoices.
Why a printed chart still settles a marketing meeting
A room that shares one sheet argues from the same scale. A room that shares a link often argues from different zooms.
What to export before a performance review in Tbilisi
A file list that actually helps the desk: spend by week, response counts as you keep them, and the days the doors were shut.