Bound report and briefing
Marketing Performance Review
A three-to-four-week reading of a named period of campaigns, returned as annotated charts, a written finding, and a ninety-minute briefing.
| Time to complete | Three to four weeks after complete records arrive |
|---|---|
| Where it happens | Preparation at the Tbilisi desk; briefing at Level 7, 68 Pekini Avenue, Tbilisi 0160, or by arranged telephone call |
| How it is priced | Quoted from channel count and record volume; from 2,400 GEL |
| Prepared for | Marketing managers, shop owners, hotels, and agencies in Georgia who need a shared reading of a finished period |
Who this is for
The review is for people who have already run campaigns — print, radio, outdoor, search, social, or a mix — and now need a reading that a finance lead, an owner, or a partner can sit with. It suits organisations that keep spend and response records in spreadsheets, bank exports, or media invoices, and who prefer a physical report to another login.
It is not for teams looking for someone to place advertisements, nor for anyone who cannot name the period to be examined.
What you receive
You receive a bound visual report covering the agreed period, typically eight to twelve annotated charts, a written finding of four to eight pages, and a ninety-minute briefing. The briefing is held at the Pekini Avenue office or by telephone if travel is impractical. Extra copies of the report can be printed for a board meeting.
You do not receive media buying, copywriting, a continuing screen to check, or a rewrite of campaigns still in market unless that work is commissioned separately.
What is in scope, and what is not
In scope: spend by channel for the named period; recorded responses (enquiries, bookings, till lifts, coupon returns — whatever you actually keep); a comparison against the previous comparable stretch if those files exist; notes on gaps, double counting, and seasonal weather or holidays that Georgia’s calendar imposes.
Out of scope: running the advertisements; access to accounts we do not hold; forecasts dressed as fact; competitor intelligence gathered by scraping; and any claim that a chart can isolate every lari of cause when records are thin.
Who prepares it
Nino Kapanadze takes the first pass through the ledger. Giorgi Beridze draws the charts and checks scales so a bar cannot quietly lie. Tamar Gelashvili chairs the briefing and keeps the room on the pages in front of it. The practice is Eventmatrixcore Analytics; the work is signed by the desk, not by a nameless bench.
How the work proceeds
- Intake. A short call or visit to name the period, the channels, and the files you can share.
- Records in. Spreadsheets, invoices, and exports are listed. Missing weeks are marked; we do not invent them.
- Charting. The desk draws the set of charts the argument actually needs — often spend share, response against spend, and a week-by-week line.
- Internal reading. Findings are written in ordinary sentences. Uncertain numbers stay labelled as such.
- Delivery. The bound report is ready for collection or courier in Tbilisi.
- Briefing. Ninety minutes on the pages. You may bring two colleagues.
Time and place
Most reviews take three to four weeks from the day complete records arrive. Incomplete files pause the clock. Preparation happens at Level 7, 68 Pekini Avenue, Tbilisi 0160. The briefing is in the same rooms, or by telephone if you work from Batumi, Kutaisi, or outside Georgia.
What to prepare
Export spend and results for the period. Name the currency of each file (GEL, USD, or mixed). Note any weeks the shop was closed, the campaign did not run, or a one-off event (a festival, a road closure, a power cut) distorted the till. Brand colours are useful if you want the printed charts to match a board pack; they are not required.
Constraints
The review is only as sturdy as the records. If a channel has no response count, the chart will show spend alone and say so. We work in English for this site’s readers; Georgian-language source files are welcome and will be read at the desk. Rush work under ten working days is declined.
Price
Fees are quoted after the intake. A single-channel ninety-day review starts at 2,400 GEL. Multi-channel work, long archives, and mixed currencies raise the fee. A deposit of forty percent is due when records are accepted; the balance is due on delivery of the bound report, before the briefing.
Next step
Write to the desk with the period you have in mind and the channels involved. You will have a written reply within two working days, and a quoted fee once the file list is clear.