Before you write
What to export before a performance review in Tbilisi
A file list that actually helps the desk: spend by week, response counts as you keep them, and the days the doors were shut.
If you plan to ask the Pekini Avenue desk for a Marketing Performance Review, send a list of files before you send the files. The list saves a week of polite confusion.
Useful exports, in roughly this order:
- Media invoices and insertion orders, with dates and the currency of each bill.
- Agency fee notes, separate from media cost if you have them.
- Weekly or daily spend if your accounts already keep it; if not, the invoices will be spread by hand.
- Response counts as you actually keep them: enquiries, bookings, coupon returns, till totals. Do not invent a new definition for the review.
- A note of closed days, renovations, and one-off events (a festival on the street, a power cut, a family wedding).
- The previous comparable stretch, if you want a comparison. A year-old file with different channel names needs a translation table.
Less useful: screenshots of totals, slide decks from the agency, and a verbal assurance that “April was good.” Those can sit in an appendix. They cannot be drawn.
Georgian-language diaries are welcome. Mixed GEL and USD is welcome if labelled. Password-protected folders that nobody at your office can open are not. If an account cannot be exported, say so; the chart will show a gap rather than a guess.
Courier paper originals only if you have no scan. The desk returns them. Address: Level 7, 68 Pekini Avenue, Tbilisi 0160.