After the sitting
Letters and two longer accounts
These notes came after bound reports left the Pekini Avenue desk. They mention the work as it actually ran — files, delays, and the occasional disagreement.
They sent back twelve charts and a three-page note. The Facebook burst we had been defending was, on paper, doing less than the radio spots we nearly cancelled. We still run both; we no longer pretend they are equal.
The briefing ran long because we kept turning pages. I still think they underplayed the spring tourist lift — Kakheti does not sit still in April — but the spend map was honest and the owner used it at the bank.
We only wanted the charts drawn. Giorgi’s set fitted the board pack and the printer in our corridor did not lose the pale bars. No sitting, no fuss, ten days as promised.
The first quarterly addendum showed August quieter than we like to admit. Tamar would not let us talk around the empty weeks. Useful, slightly bruising.
A Batumi shop and a quarter that would not sit still
A clothing retailer on the Batumi boulevard brought three months of mixed files: cash-till notes, a Facebook invoice in dollars, and radio spots paid in lari through an agency. The question was whether a spring outdoor burst had earned its keep beside the radio.
The desk spent the first week only listing what could be tied to a week. Two outdoor weeks had no neighbouring till notes because the shop had closed for a family wedding — a fact that arrived in a later email, not in the export. Once those days were marked, the outdoor burst looked less dramatic and the radio spots, cheaper on paper, held a steadier enquiry count.
The bound report went to Batumi by courier. The briefing was by telephone. Luka still runs outdoor in May; he no longer books it as if it were the whole story.
Guest houses in Kakheti and a spend map that annoyed everyone a little
A group of four guest houses wanted to know whether wine-tour magazine insertions were swallowing money that should have gone to a Tbilisi weekend radio buy. Records were better than most: booking diaries with a “how did you hear” line, kept in Georgian.
The channel spend review put magazine cost beside bookings that actually named the magazine. Many guests had written “friend” or “Instagram” and could not be claimed. The magazine still produced a handful of high-value stays; it did not produce the volume the invoice seemed to promise.
Salome thought the spring tourist lift deserved more credit than the note gave it. Tamar kept the unidentified bookings in their own column. The group cut the insertions from six issues to two and moved the rest of the lari toward a single radio flight before the harvest weekends.